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Meet the National Sales Team

Everyone in the Tugo team is fanatical about foodservice; with a deep rooted dedication to creating great food, happy customers and more profit for our foodservice partners. Our tightly knit team has a breadth of knowledge and experience in foodservice that is second to none.

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Unlike most of our competitors we operate a relatively flat structure. This means our management team is very hands on, involved day to day with our customers and central to the support we provide to your business. It also means that we can be incredibly flexible, proactive and innovative in our approach to the services we offer

94% of our customers are satisfied with our support and help



National Sales


Regional Sales

Alan Peel

Alan Peel

Sales Director

About Alan Peel

I joined the company from the beginning in 2009, and I’ve a real appetite for authentic food and am obsessed with attention to detail. I’m always on the hunt for innovative ideas from around the world; whether that’s extraordinary customer experiences, authentic street food flavours, or future foodservice trends.

Fav colour: Red

Cares about: Cancer Research

Anna Waterfield

Anna Waterfield

National Account Manager

About Anna Waterfield

My approach is practical, honest and supportive, and my role is end-to-end. Taking time to understand each of my customers’ challenges, requirements and goals before proposing a bespoke foodservice concept. I have never seen one but I am still scared of ghosts.

Fav colour: Blue

Cares about: Animal Welfare

Nick Joblin

Nick Joblin

National Account Manager

About Nick Joblin

I started with Tugo in July 2014. As a National Accounts Manager at Tugo, I work closely with a growing number of foodservice operators around the UK. My specialisms include Creation & delivery of bespoke branded food concepts & Food retail direction and strategic planning. I participate in a number of sports and gym in my spare time.

Fav colour: Turquoise

Cares about: Sharks & Marine Life